Looking for a fun, effective workout to shake up your routine? Look no further than BollyX! I first encountered this fast paced, Bollywood-inspired, dance cardio class last Spring and it’s certainly made a lasting impression on myself, my team, and our customers.
I’m the Community & Events Manager for Athleta on the Upper West Side in New York City. Our brand is one of the premier women’s fitness and lifestyle retailers in the country. When it comes to scouting partners to collaborate with, we’re always looking for brands that are fun, empowering and that’ll offer something fresh to our community. We brought in the BollyX Team in Spring of 2016, since the workout is so unique, full of energy, and unlike anything we have previously hosted at our location. To this day, the class continues to draw in a crowd and has earned the title of the most popular workout we currently offer!
The BollyX Team is tiny but mighty. All instructors have great passion for the workout, are committed to delivering the best class experiences, and are true professionals. It’s always a pleasure to host this team in store, and work with them on new ways to enhance the BollyX/Athleta experience. Our efforts have not gone unnoticed, as attendance only continues to rise for BollyX classes. Through this workout, our Team has been introduced to many new customers and able to connect deeper with our community. We now see repeat BollyX’ers in store more often, and encourage our long time customers to give the workout a try since it has become an UWS staple.
The energy during BollyX is contagious, and is certainly something to be experienced! You don’t even have to be a class participant in order to share in this excitement. We host BollyX classes during business hours, and those who come to shop during this time are always intrigued and curious about the workout. Our customers reactions to BollyX have been great from the beginning, and they continue to spread the word by bringing their friends to join. The demand for the class is always high and ladies do often inquire about upcoming BollyX event opportunities. Our team is also big fans of BollyX events, and even look forward to working during these occasions.
Our relationship with BollyX aligns in so many ways, but the largest part being how they always advocate “unleashing your inner rockstar”. This mantra is spoken throughout the workout, and encourages guests to not only let loose, but to be confident in themselves. Athleta believes in empowering and fueling women to be their best selves, and we have seen how BollyX unleashes the best from our customers. We’re so grateful to BollyX for providing such a positive outlet to our community, and look forward to what’s to come!
If you haven’t had the BollyX experience yet yourself, I encourage you to make time for it. You can join the BollyX Team for their Body Empowerment event at the end of this month, or visit our store and join a class!
To learn more about Athleta UWS happenings, visit this link: http://stores.athleta.net/store-4784/.
