We’re so excited to introduce a new feature to our blog: partner spotlights! These articles feature some of our favorite partners and give you a deeper insight into their brands and work.

To kick off the series, we talked to Alexis Damen of Alexis Mera. This fun fitness brand inspires us to “Be happy, be healthy, be you!” Read more in our exclusive interview with Alexis!

Q: When did you first know you wanted to start Alexis Mera and what was the point that really made you go for it?
A: I’ve always had an entrepreneurial spirit. When I was young, I made and sold beaded necklaces, bracelets, and earrings at summer camp, when I was in college, I wrote up a business plan for a dog walking business, and after graduating FIT, and getting a taste of ‘real life’, I did quite a bit of job hopping, it seemed to be the only way to keep things interesting.

Eventually, I built up the experience (and courage), to venture off on my own, and it really was a combination of my experience, and wanting to start my own thing. Taking the leap was scary, but I’m so glad I did it! I have already learned SO much, and things are always interesting!

The brand has evolved A LOT. Combining my extensive experience in the Sleepwear Industry with my love for all things comfortable, the collection began with easy to wear tops, bottoms, and dresses that are perfect for lounging or mingling, without compromising style. Shortly after launching in early 2015, women started asking me if they can wear my signature printed jogger pants to yoga – the answer is of course yes! This is when Alexis Mera the brand was truly born. The line has quickly evolved into an active lifestyle brand, and I am excited to announce the launch of my first performance active collection that is dropping Spring 2017. Stay tuned…

Q: What is the inspiration behind Alexis Mera?
A: AM is inspired by the modern woman. We live very busy lives, running from home, to work, to see friends, to a fitness class, and for some, picking up their kids. I wanted to design versatile clothing for an active lifestyle, taking the modern woman seamlessly through her busy day.

Q: How would you describe your brand in three words?
A: Fun, versatile, casual

Q: What’s your favorite piece right now and why?
A: Jogger pants in Cosmic Night

I really love the print, it’s great for fall!

Q: What makes your clothing different from other brands and why would you recommend it to BollyX lovers?
A: Our prints are bold, fun and vibrant (just like the women who wear them), our fabrics are exceptionally soft, our prints are digital prints, which is a truly green printing process (learn more about that here), and our sewing is very high quality. All of our collections are proudly produced in NYC.

Q: How does Alexis Mera encourage its wearers to “unleash their inner rockstars?”
A: My philosophy is, ‘Be happy, be healthy, be you!’ Embrace yourself and embrace others, and stay true to your self. Authenticity is the new sexy.

Q: What’s in the future for Alexis Mera?
A: I’m super psyched about our new Activewear collection that is launching end of January 2017, you can get a sneak peek here. In addition, we’re working on a few wellness events. Our first event is a holiday shop, this December, you can learn more here.

All BollyX lovers get a special discount with Alexis Mera! Use code BOLLYX for 10% off your entire purchase!